Over the last eighteen months, we've been working on a project that I've been dying to share with you, but wasn't able to—until today. I'm thrilled to announce the launch of the Cupcakes and Cashmere Shop! The past months have been a whirlwind experience, from hand-selecting the items that we'll be carrying, overseeing photoshoots, developing the packaging (every purchase comes with a special surprise!), and creating the ideal shopping experience, backed by a team who have worked tirelessly to make this dream a reality. The end result is a curated site filled with some of my favorite things that embody the aspirational-yet-attainable aesthetic we've developed over the past nine years, and I'm so proud and happy to share it with you!
While we started developing The Shop two years ago, you could say this has been in the works since I launched the blog in 2008. Ever since I started writing—and spending more time perusing stores to share the best of the best with you—I envisioned a place that could hold all of my favorite things. We're all living busy, complicated lives, but shopping online should be as fun and easy as shopping with a trustworthy friend, which is exactly the idea I kept in mind when building this site.
The Shop is stocked with everything you need to celebrate the little pleasures in life, like inviting friends over for a spontaneous Saturday brunch, finding that perfect dress, or indulging in a glass of Champagne after work. Each candle, camisole, and candy is tried and true and embodies the essence of our brand. How I live my own life is directly reflected in this site and every single item the team decided to carry.
By the way, when I say "team," I mean that. It took a village to create this site, from my management company, to our product and digital marketing team, merchandiser, buyer, shipping and fulfillment partner, editorial team, incredible customer service team of twenty-plus people, and tech team working behind the scenes. No fewer than a hundred people were involved, at some level, in the creation of this site, but that's not to say I didn't spend weeks figuring out exactly what the correct packing tape should be, or poring over nesting serving bowl sets to find the perfect one. (By the way, it's this one.)
As with a lot of other projects I've taken on over the course of this blog (though none have ever been quite so big), I'm excited, anxious, but most of all, confident you'll love it as much as I do. While the blog will continue to share the same content you know and love, over the next several weeks, I'll also be sharing my style and entertaining tips using my favorite products from The Shop. For now I'm excited for you to browse what we've been working so hard to bring you, and we're just getting started! I've included a small glimpse of some of my favorite pieces below, which we'll be constantly adding to and updating.
P.S., If you already subscribe to our newsletter, you will receive code for 15% off your first purchase later today, and if you don't subscribe yet, you can sign up by entering your email at the bottom of the Shop page. As always, keep in touch on Instagram and tag your pictures with #shopcupcakesandcashmere. Happy shopping!
Video by Kevin Lu. Follow him on Instagram at @SweatEngine!