Behind the Scenes of Our Fall Shop Relaunch Photoshoot

How we shot 11 looks in 11 different locations, in one crazy day.
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With our photographer for this shoot, John Michael Fulton, at one of our first looks of the day in the Aldean Coat

With our photographer for this shoot, John Michael Fulton, at one of our first looks of the day in the Aldean Coat

When we wrapped our ten-hour photoshoot spent entirely on our feet (mostly in heels, in my case) in Downtown L.A., I told my team it was one of the most memorable and enjoyable shoots I've done in recent memory. And I meant it. Despite going to eleven different locations for eleven different looks, the shoot was fun, with a palpable energy around creating strong photos for our fall Shop relaunch. I'm sure it will come as a surprise to no one that behind even the glossiest editorial shoot is a team of people working to make it look just so, as well as plenty of hilarious and chaotic moments—and ours was no exception. Before we even arrived on 'set' at 8 AM for our first look, Leslie had location-scouted, we'd had countless meetings and discussions about the look we wanted the images to have, our Buyer Lisa had selected and secured samples, and our entire team worked to help style each and every look. I could not be more excited with how the photos turned out—which you'll see on the Shop and the blog over the next few weeks—and wanted to share a peek of what went into creating them. Here are a few of my favorite highlights from the day:

Outside of one of our first—and favorite—locations, the Ace Hotel in DTLA (in the Aldean Coat and AGOLDE denim)

Outside of one of our first—and favorite—locations, the Ace Hotel in DTLA (in the Aldean Coat and AGOLDE denim)

Holding an 'air cappuccino' while we waited for a real one at Best Girl (in the Lydia Sweater)

Holding an 'air cappuccino' while we waited for a real one at Best Girl (in the Lydia Sweater)

Checking the photos on John's camera between shots

Checking the photos on John's camera between shots

We found this bouquet at the Downtown L.A. Flower Mart—it'd be perfect for a fall wedding (wearing the Lydia Sweater and Cedric Pant)!

We found this bouquet at the Downtown L.A. Flower Mart—it'd be perfect for a fall wedding (wearing the Lydia Sweater and Cedric Pant)!

Adjusting flyaways in-between shots in the Lydia Sweater and Cedric Pant (Leslie's in a Cupcakes and Cashmere jacket and MOTHER denim)

Adjusting flyaways in-between shots in the Lydia Sweater and Cedric Pant (Leslie's in a Cupcakes and Cashmere jacket and MOTHER denim)

I do my own makeup at most of my own shoots so I can make sure I still look like myself, not an over-done version of myself (wearing the Lydia Sweater)

I do my own makeup at most of my own shoots so I can make sure I still look like myself, not an over-done version of myself (wearing the Lydia Sweater)

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Our Buyer, Lisa, and Email Marketing Manager, Anne, pausing to pose before setting up outfits for the next look! (Lisa's in MOTHER Denim, Anne's wearing a Clare V sweatshirt and MOTHER denim)

Our Buyer, Lisa, and Email Marketing Manager, Anne, pausing to pose before setting up outfits for the next look! (Lisa's in MOTHER Denim, Anne's wearing a Clare V sweatshirt and MOTHER denim)

Our photographer briefly considered climbing the tree to his left before deciding against it (we're glad he did!). Wearing the Sepulveda Sweater and Cedric Pant

Our photographer briefly considered climbing the tree to his left before deciding against it (we're glad he did!). Wearing the Sepulveda Sweater and Cedric Pant

Making sure we got the shot in the Sepulveda Sweater and Cedric Pant

Making sure we got the shot in the Sepulveda Sweater and Cedric Pant

Leslie may have failed to mention there were about a thousand steps between where we parked and our next location: Angel's Flight... (Wearing the Raglan Sweatshirt and Ryline Tied Skirt)

Leslie may have failed to mention there were about a thousand steps between where we parked and our next location: Angel's Flight... (Wearing the Raglan Sweatshirt and Ryline Tied Skirt)

Love the old-timey look of Angel's Flight (it was built in 1901!) in the Raglan Sweatshirt and Ryline Tied Skirt

Love the old-timey look of Angel's Flight (it was built in 1901!) in the Raglan Sweatshirt and Ryline Tied Skirt

The ride down is approximately 30 seconds long, so we had to work fast to get the shot (Wearing the Raglan Sweatshirt and Ryline Tied Skirt).

The ride down is approximately 30 seconds long, so we had to work fast to get the shot (Wearing the Raglan Sweatshirt and Ryline Tied Skirt).

Note: Our entire team was so hungry that we entirely forgot to grab photos of our food—but we stopped at Grand Central Market, one of my favorite places to eat in Downtown L.A.. 

Our next location, Superfine, had pizza, so naturally we paused for a "post-lunch snack" before grabbing the shot

Our next location, Superfine, had pizza, so naturally we paused for a "post-lunch snack" before grabbing the shot

Sun safety first!

Sun safety first!

I wasn't the only one hamming it up for a camera... (In the Barrington Blazer and AGOLDE denim)

I wasn't the only one hamming it up for a camera... (In the Barrington Blazer and AGOLDE denim)

There are benefits that come with using food as props ;) (Wearing the Barrington Blazer and AGOLDE denim)

There are benefits that come with using food as props ;) (Wearing the Barrington Blazer and AGOLDE denim)

Setting up our next shot at a bocce ball court (Note: We had to look up photos to learn how to play...)

Setting up our next shot at a bocce ball court (Note: We had to look up photos to learn how to play...)

Wearing the Cheyanne Dress

Wearing the Cheyanne Dress

Art directing from the sidelines

Art directing from the sidelines

Scouting the perfect angle for our final shot....in the Elisa Dress

Scouting the perfect angle for our final shot....in the Elisa Dress

...and that's a wrap! (Wearing the Elisa Dress)

...and that's a wrap! (Wearing the Elisa Dress)

Don't forget to follow @shopcupcakesandcashmere for almost daily Behind the Scenes updates from our office and photoshoots!

P.S., Here's what our summer photoshoot looked like...