When we wrapped our ten-hour photoshoot spent entirely on our feet (mostly in heels, in my case) in Downtown L.A., I told my team it was one of the most memorable and enjoyable shoots I've done in recent memory. And I meant it. Despite going to eleven different locations for eleven different looks, the shoot was fun, with a palpable energy around creating strong photos for our fall Shop relaunch. I'm sure it will come as a surprise to no one that behind even the glossiest editorial shoot is a team of people working to make it look just so, as well as plenty of hilarious and chaotic moments—and ours was no exception. Before we even arrived on 'set' at 8 AM for our first look, Leslie had location-scouted, we'd had countless meetings and discussions about the look we wanted the images to have, our Buyer Lisa had selected and secured samples, and our entire team worked to help style each and every look. I could not be more excited with how the photos turned out—which you'll see on the Shop and the blog over the next few weeks—and wanted to share a peek of what went into creating them. Here are a few of my favorite highlights from the day:
Note: Our entire team was so hungry that we entirely forgot to grab photos of our food—but we stopped at Grand Central Market, one of my favorite places to eat in Downtown L.A..
When I first started this blog, my idea of a "professional photoshoot" involved a bathroom mirror, fluorescent lighting, and a mediocre camera. Things have come a long way since then and though I've done plenty of shoots for other brands, the one for our Cupcakes and Cashmere ...read more
Over the last eighteen months, we've been working on a project that I've been dying to share with you, but wasn't able to—until today. I'm thrilled to announce the launch of the Cupcakes and Cashmere Shop! The past months have been a whirlwind experience, from hand-selecting the ...read more
It's safe to assume that our team loves to shop. But even for us, there are certain items we loathe having to buy. In sharing our individual favorite things to purchase (and also the items we prefer not to shop for), it was surprisingly helpful to see another person's perspective ...read more
At any given moment, I have about ten webpage tabs open to "Checkout" pages. The pieces in my "baskets" range from blouses I'm considering for outfit shoots to sweatpants I can't wait to spend an entire (unphotographed) Sunday in. It's no surprise given our industry that the ...read more