Yesterday I had the pleasure of viewing Anthropologie's new bridal line, BHLDN (which officially launches on Valentine's Day). It was such a romantic afternoon; filled with champagne and sweet treats, with lots of dresses, shoes and accessories. BHLDN (pronounced "beholden") fills an untapped niche with great party pieces at reasonable prices. It stays true to the Anthropologie aesthetic, with vintage appeal and beautiful detailing, but feels even more special. I know firsthand, since I tried on my first wedding dress, and it was as surreal and thrilling as I had always imagined (and yes, I did well up just a little bit).