Before I joined the Cupcakes and Cashmere team, I was an editor at the beauty website Byrdie. My job was literally to stay on top of (or, really, ahead of) each and every beauty trend. To do that, I stalked brands', bloggers', and artists's every online move, most of which took place on Instagram. It is, after all, the best social media outlet for showcasing images. To this day, I follow about 700 people on Instagram, a good 600 of which are people in the beauty industry. Here are 10 of my favorite beauty accounts on Instagram: 

What to expect: Cutting edge shots of striking women from the talented photo editor for Into the Gloss.
Click here to follow: @tomtakesphotoss

What to expect: Behind-the-scenes red carpet snaps and editorial beauty by one of the best makeup artists in the game, who works with A-List clients like Sienna Miller and Kate Moss. 
Click here to follow: @ctilburymakeup

What to expect: Cool, high-performance products and original photos that project the brand's firm belief in the art of seduction and glamour. 
Click here to follow: @violetgrey

What to expect: Effortless California 'dos that will inspire hair goals, via a top L.A. trendsetter whose salon is one of Emily's go-tos for cuts and color. 
Click here to follow: @anhcotran

What to expect: Some of the most original editorials ever shot (they represent leading makeup and hair stylists), and pages upon pages of screenshot-worthy beauty inspo. 
Click here to follow: @thewallgroup

What to expect: Cool clients with even cooler hair that isn't cheesy or overdone, but always ahead of the curve. 
Click here to follow: @sunniebrook

What to expect: Iconic imagery and portfolio work that's artistic, creative, and beyond beautiful, by arguably the industry's most prolific and innovative makeup artist today. 
Click here to follow: @patmcgrathreal

What to expect: Stunning work on stunning celebs from an industry vet who has worked with all of the greats. 
Click here to follow: @marygreenwell

What to expect: Fresh, high-contrast images that are highly recognizable, exceedingly beautiful, and anything but boring. 
Click here to follow: @beautyisboring_

What to expect: Very cool, L.A.-centric, retro imagery from the editor-in-chief of Mirage Magazine. 
Click here to follow: @purienne_