When I started Cupcakes and Cashmere ten years ago (read the first post here!)—from G's couch while working at my full-time job, no less—I never could have imagined what it would evolve into. From the first comment (that wasn't from my mom), to my collaboration with Coach, my first book, first home, and the Shop, it's incredible to look back and see how much has changed in ten years. Last week, I took some time to sit and reflect on my favorite memories, from my first hire to my first major milestone and, of course, the relationships I've made with each of you. On that note, I just wanted to say: Thank you. None of this would have been possible without you reading, cheering me on, and challenging me to try new, better things and bigger projects. I'm humbled by your support and can't wait to see what the next decade brings. x
P.S., If you're in L.A., we're celebrating this milestone with a party on April 18th with the key people who have contributed Cupcakes and Cashmere over the past ten years—especially you! View the invite here (password is "cupcakes"), and please only RSVP if you can definitely join for the party, hosted with Trunk Club in Culver City, as space is limited. See you there!
We're also offering 10% off the Shop all day with the code 10YEARS (excluding fine jewelry). Shop here!
Video by Aaron Katter