I've always been obsessed with paper goods, as has been well-documented on this blog (including that time I made my own stationery because I couldn't find exactly what I was looking for). Still, I can't believe I'm typing out these words: Our cupcakes and cashmere line of planners and calendars with Blue Sky is available now at Target! It's been such a labor of love, but I use the word "labor" liberally because it's also been a passion project of mine. I loved designing, then tweaking, everything from the covers to the tiniest details. My goal was always to create my ideal planner, and I couldn't be more thrilled with how they turned out. Each planner and calendar is specifically designed to keep you organized, yet inspired to open and use it every day.
I've always used a paper planner, and am someone who handwrites my to-do list every morning, even if it's a duplicate of what I already have on my computer. In a day and age where so much of our lives are governed by tech, there's something that feels so important about physically connecting to what you do. And there's no better way to do that than putting a pen to paper.
This collection includes everything from wall calendars to sleek neutrals you can pop in your purse and bold floral prints that look so pretty sitting out on a desk. No matter where you are in your life, whether a student, mother, or retired, there's something for you in this collection (for the record, G selected this one).
I'll be sharing more behind-the-scenes, tips, and insights over the next few weeks, but for now, you can purchase the collection at target.com and in most Target stores nationwide! x