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A Letter from Emily

I want to be transparent about our commitments to change.

The cupcakes and cashmere brand was inherently founded on my white privilege. I didn’t make room for Black women, women of color, or more generally, women who didn’t look like me, and due to my ignorance and lack of education, I didn’t realize how hurtful, alienating, and problematic my actions and inactions were. And for that, I’m sorry.

After witnessing the #PullUpOrShutUp call to action, I want to be transparent about the makeup of our team, our plans moving forward, and our commitments to change these numbers.

Here is the current breakdown of the cupcakes and cashmere team:

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Over the last 12 years, our team has been overwhelmingly white – we’ve never had a single Black employee. This is my mistake as a business owner, a female entrepreneur, and as a person. I'm ashamed by the lack of diversity within our company and take full accountability. I should have fixed this a long time ago, and I apologize to our community members who have been waiting for it for so many years, and to those who have not felt welcome or seen themselves reflected in our work.

I am committed to change, and it begins today.

As a team, we have been examining and correcting our own unconscious biases and beliefs that contribute to systemic racism, and we will continue to do so. We’re all committed to creating a space where BIPOC will feel safe, valued, and heard before welcoming new members onto our team. We’re doing this work individually and as a company.

In keeping with transparency, here are some of the other action-oriented steps the team and I are starting now:

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We’re committing to Aurora James15 Percent Pledge to devote at least 15% of our shelf space to Black-owned brands. We started this process last week, and look forward to introducing you to new products this summer.

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Geoffrey and I have set up recurring donations to The Conscious Kid, an education, research and policy organization dedicated to reducing bias and promoting positive identity development in youth.

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We've taken Claude Home's pledge to donate proceeds from sales on the Shop from one day a month to support the Black community and continue the momentum year-round.

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We’re revisiting our hiring practices to do our part to ensure WOC, and more specifically Black women, are provided the same opportunities as white women. We will increase Black representation overall, and we’re in the process of finalizing a role on our social media team that we hope to fill by the end of the year.

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We will be producing more inclusive content, from the voices you hear on the blog, to the models we use on the Shop, to faces you see across social media.

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We're continuing our anti-racist education, both personally and collectively, for the rest of our lives. We’re committing to learning and unlearning, examining our own complicity in systemic racism, and actively working to dismantle it in our everyday lives.

This is just the beginning. We’re listening, we’re learning, and we will do better.I am committed to change, and it begins today. #PullUpOrShutUp


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