Brazilian style blogger and businesswoman, Helena Bordon, "got it from her mama" (as they say), Donata Meirelles, the style director of Brazilian Vogue. Like her predecessor, she has an uncanny knack for bucking mainstream (she wears graphic tees like none other), while remaining timeless (her uniform includes Tod's flats and tailored jeans). Her unique style has landed her several magazine covers, and she also has her own line of sunglasses. Now that's what we like to call a fashion triple threat. Here, we broke down a few of our favorite looks from the trendsetter:
Denim comes with more complications than any other fabric. It's tacky if it's too washed out, can quickly become turn into J.T. circa 1990s, and depending on the decade (or really, week), it looks best in a flare, Mom-style, or skinny. Bordon ignores it all with midi skirts, Canadian tuxedos, paint-splashed boyfriend's —and, are those denim suspenders? Yes they are, and she's rocking them. Lesson learned: Denim rules are meant to be broken.
We've all heard it time and time again—long before Carrie Bradshaw—that a good pair of pumps is as essential as an LBD. But Bordon challenges the idea that they have to be little black pumps, alternating pairs in red, white, blue, and yellow. It gives her outfits an instant, polished femininity that's as varied and multi-dimensional as her style.
Raise your hand if you ran out and bought a flared midi as soon as you saw January Jones in Mad Men. Now raise your hand if you're newly inspired to pull it out of the back of the closest (and not just for Halloween) after seeing these Bordon looks. We love how she employs cropped and tucked-in tops at times to emphasize the retro silhouette, then over-sized graphic sweatshirts at other times to dial it back down (and always with her signature pumps).
One of the challenges of wearing a bold pink is to look sophisticated and current, and less like you're canvasing for Elle Woods or Barbie for President. We love Bordon's strategy of wearing the color with graphic and groovy elements. Whether in the form of black-and-white stripes and zig zags, a bold yellow clutch, or a statement trench, she makes unapologetic pink work with cool counterpoints.
The best part of wearing fringe is to be able to do that flapper girl twist, then post it in slow motion on Instagram. The second best part, as modeled by Bordon, is how it lends itself to an instant cool-girl look. We love that she doesn't reserve fringe for her skirts, but sports it on her clutches and even wide-legged pants.
Bordon loves a good graphic tee, but she follows a golden rule: Always give your tee more structure by draping a coat over top, or tucking it into tailored bottoms.
A matching suit can look stuffy and a little too suited for the office. To avoid looking too Wall Street (unless you work there, in which case by all means), follow Bordon and balance with a t-shirt and/or sneakers.
One of our favorite things we discovered about Bordon after combing through countless photos of her is that she's bold when it comes to fashion and fearless when it comes to florals. Her number one rule: Too much of any print is never enough—just make sure the silhouettes are sharp and streamlined, to avoid looking like upholstery.
What do you think of her style? Check out all past Style Breakdowns here.