Over the past 18 months, we’ve been working on our biggest project to date, one that reflects the true soul of the site and shows the evolution of the brand. On July 6, we’re launching a Cupcakes and Cashmere clothing line, selling exclusively at Nordstrom and ShopBop.
The inspiration behind the Fall 2015 line is centered around three thematic locations: Los Angeles (edgy, urban), San Francisco (preppy, polished), and Malibu (relaxed, trendy). We developed a line that can be mixed and matched with anything in your closet, focused on quality tailoring and materials, while hitting an affordable price point (everything is between $80 - $180, except the real leather jackets.) It turned out better than I ever imagined.
I can’t wait to share the entire collection with you (which is over forty pieces), but for now, here’s a small glimpse.