What's in a Name?


I'm a firm believer that a name, whether it be one for a beauty product or a retirement community, heavily contributes to its appeal. Though the color is darker than what I would normally wear, DKNY's '

Delicious Night Lipgloss

,' sounds so delectable, I might just have purchase it. The truth is, I'm missing a product that is a 'sexy and seductive treat for the lips,' and such wording is just enough to convince me that the sheer, current-colored gloss will do wonders for my mouth.