Eyeliner is not a part of my everyday makeup routine. I generally prefer a no-makeup makeup look—but on the occasions when I do want to use it (weddings, date nights, and other special events) I need it to be easy and effortless to apply. Unfortunately, it's one of the tougher products to try before wearing, since it's unhygienic to apply a tester to your eyes at a beauty store.
Earlier this summer, when I was gearing up for my many, many weddings I would be attending, I popped over to my local Sephora to replace my (very) old drugstore liquid eyeliner. I was immediately overwhelmed by the sheer number of options, and decided that if I was going to invest in an eyeliner that was on the pricier side, it would be a damn good one. I decided to swipe a single line of each of the options on the back of my hand to look out for a few things:
1. The type of tip (I like felt) and how precise it was
2. Whether or not it bled into the tiny skin crevices on my hand
3. How long the line lasted without smudging
I took notes and photos as I went, and since I didn't need the eyeliner immediately, I went about my day (did a Trader Joe's run, dropped off dry cleaning, and picked up a prescription at CVS). I was careful to not wipe the liner against any fabric, and by the time I got back home, there was a clear winner, in my book. (See below!)
The next weekend, I made my way back for Benefit's Roller Liner Liquid Eyeliner. After reviewing my notes, I saw that it had an easy glide, could create controlled lines (very important when you're doing a cat eye!), and has a formula that never bled. The matte finish was nearly perfect (I prefer it to a wet look), and it dried almost immediately with no smudges, even hours later.
When I brought my *very* scientific findings to the office, Anne and Katie mentioned that this is also their liquid eyeliner of choice, and my allegiance was sealed.
I'll be using this simple trick with other beauty products in the future (lipstick, concealer, eyeshadow), and recommend you do the same.
P.S., We'll be sharing a tutorial soon on @shopcupcakesandcashmere! x
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