I've come a long way since 8th grade, when a friend and I first discovered clear mascara. We would sit in front of the mirror glopping it on, only to make our eyes look like we had kept them open in a pool for too long. I now favor perfectly defined eyelashes that are dramatic, but never obviously coated in make-up. Blinc's
isn't oil-based and forms "tiny tubes" around each individual lash so that the color never smudges, runs or clumps. Though my make-up drawer currently is home to about seven different mascaras, Blinc's innovative take on mascara definitely catches my eye.