A Preview of My New Clothing Line

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Over the past 18 months, we’ve been working on our biggest project to date, one that reflects the true soul of the site and shows the evolution of the brand. On July 6, we’re launching a Cupcakes and Cashmere clothing line, selling exclusively at Nordstrom and ShopBop.

The inspiration behind the Fall 2015 line is centered around three thematic locations: Los Angeles (edgy, urban), San Francisco (preppy, polished), and Malibu (relaxed, trendy). We developed a line that can be mixed and matched with anything in your closet, focused on quality tailoring and materials, while hitting an affordable price point (everything is between $80 - $180, except the real leather jackets.) It turned out better than I ever imagined. 

I can’t wait to share the entire collection with you (which is over forty pieces), but for now, here’s a small glimpse.

Lace skirt with scalloped edge.

Lace skirt with scalloped edge.

Hangtag.

Hangtag.

Jackets, prints and chambray.

Jackets, prints and chambray.

Floral print dress.

Floral print dress.

 Inspiration board.

 Inspiration board.

Red, white and blue lace-bottom tops.

Red, white and blue lace-bottom tops.

Striped shift dress with pocket.

Striped shift dress with pocket.

Final fabric swatches.

Final fabric swatches.

The softest leather jackets in light camel and black (there are also vegan leather options).

The softest leather jackets in light camel and black (there are also vegan leather options).

Traditional Fisherman's sweater, with a distressed spine.

Traditional Fisherman's sweater, with a distressed spine.

Theme boards for each delivery phase.

Theme boards for each delivery phase.