Color A Memory

Small glimpse of our new office.
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Small glimpse of our new office.
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I’m an overly sentimental person and thinking back over the past seven years of Cupcakes and Cashmere brings up a lot of great memories. I’m still amazed that I was able to take a hobby and slowly evolve it into a full-time job, expanding into new industries, like publishing and retail products. There have been certain stages where our business has grown, but whenever someone asks to pinpoint the turning point for our brand, I point to a specific moment in 2010, when I designed the handbag shown above.

For long-time readers, you’ll undoubtedly recall how this collaboration came about, and looking back, it really was the launching pad for us on a national level. Initially, I wasn’t 100% confident I could come up with a compelling design, but the one detail I was certain about was the color. Without question, my signature color is light pink. It was used in our old balloon header, our previous home office (wall-to-wall pink) and of course, this handbag. The design team initially fought back on making a piece in such a soft hue, thinking it was too light, reminiscent of “bubble gum” and would need some pearlescence or sheen to create a more dynamic look. I trusted my gut, held firm and the end result turned out exactly as I envisioned.

As we began to move into our new office, I wanted to find a way to pay homage to that moment, through a creative use of this signature color. Painting a wall was an easy option, but rather than covering an entire side, we split it diagonally, creating a fun, geometric design. Finding the precise color required a little technical help so we partnered with Behr Paint to help discover the perfect hue, which we call "Signature Shade." You can create your own color memory here

We're still working on getting the rest of the space filled in and will be sharing more details in the coming weeks. 

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In partnership with Behr Paint.