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What's in a Name?

Posted March 26th, 2008

I'm a firm believer that a name, whether it be one for a beauty product or a retirement community, heavily contributes to its appeal. Though the color is darker than what I would normally wear, DKNY's 'Delicious Night Lipgloss,' sounds so delectable, I might just have purchase it. The truth is, I'm missing a product that is a 'sexy and seductive treat for the lips,' and such wording is just enough to convince me that the sheer, current-colored gloss will do wonders for my mouth.
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